Are you wondering about Google Analytics? Still, thinking about whether you should install it for your WordPress blog? Google Analytics helps you know your audience and it lets you make the critical decision for your website.
There are various ways to know the traffic source, audience, and stats of your website. But since most of them come with some money, Google Analytics lets you do this analysis for free.
So, in this article we will share why Google Analytics is important and why installing Google Analytics will help your website.
Let us explain with step by step guide that will help you learn everything about Google Analytics.
What is Google Analytics and its importance?
After you get your blog ready for publishing, the main goal of bloggers is to get more traffic on their blog and get as many subscribers as they want.
Google Analytics helps you in analyzing the same data. Let’s you show the stats which require the most.
The stat which is shown on Google Analytics is as follows:
Visitors on your website:
In this part the Google Analytics tells you, who are your visitors, what’s the location of your audience, what browser they used, at what resolution, does that has flash support, language, and many other things.
The above data is extremely important, for example, if you are going to make any changes to your website.
It helps you understand what resolution you need to take care of most related to your user which will provide them a satisfying experience.
Suppose if your users are mostly 1080×920 resolution visitors then you should make sure that your visitors are able to see the website at that website cleanly on their web browser.
User Activity on your website:
You can track where the users are going on your website. It will tell the amount of time they are investing in a particular URL i.e. a post on your website.
What is the bounce rate of your website? Bounce rate is the percentage of people who exit your website on the first visit.
Information related to bounce rate can help you improve your website bounce rate and lets you increase pageviews of your website.
You can also find the most popular article, which articles are not getting any views, and what kind of content are people looking for on your website.
User Visiting Time:
By looking at the hottest hours in the day for your site. This lets you decide when will be a good time to publish any new article on your website. In case that time zone is out of your reach you can set a post article at the scheduled time.
From where are the user visits:
In this section you can find that from where are your user actually visiting your website, is it from Google Search or somewhere else. A normal example can be Search Engines, Direct Links, Referral links from another site.
It details out in form of a percentage of your visitors who came from each of these sources. Google Analytics provides you a complete breakdown of each of these categories.
If you select the search engine category, then it shows you which search engine got you the most traffic, Google, Bing, or Yahoo.
If you are getting any user visits because of the external links then you can check for partnerships with that website to increase user exchange between you two.
Breakdown really helps you understand which website or the referral source you need to take care of the most.
Find new ways to connect with your user on different referral websites which are providing you the most page views.
Google Analytics: How to Signup?
Google Analytics is a free tool provided by Google. All you need is a Google account or Gmail account to signup and start using Google Analytics effectively for your website. Follow the step-by-step guide below to create your Google Analytics account.
Step 1: Visit Google Analytics and click Sign Up.
Then you will be asked to log in with your Google account. If you don’t have a Gmail or Google account then you can go ahead and create a new Google Account or you can continue the sign-up with an existing Gmail or Google account.
Step 2: After you completed the sign-up with your Gmail account, you will be prompted to screen like the new one below. Now here you will enter the other information required to sign up for Google Analytics.
after this, you will be asked to provide the name of the account. This name will be used internally so you can give any codename you want for your website to make you understand more.
Step 3: After this, you will be asked to provide the choice to choose between a web, apps, or apps and web. Make sure you select which is most appropriate for you.
Once you complete the above task then you will be asked to enter the website name, website’s URL, country, and time zone.
Step 4: After completing this you will be presented with a Google Analytics tracking code which you need to copy this tracking code.
Because that will let Google track your website. Paste this code in the header section of your website. This can be done by going to the header.php in the theme editor section on WordPress.
We suggest leaving the analytics browser tab open as you may need to revisit it, once you have installed the code on your WordPress site.
That’s it this is the complete guide to get started with Google Analytics. But other are other WordPress plugins that can be used as well to track and get the Google Analytics data on the WordPress itself.
We will be covering those parts later in this article. Please provide your comments below if you want to see more posts related to WordPress.